Almost everyone is “going green”. Now, it is Coca Cola’s turn. Harc Lee, a New York designer, created totally colorless eco-friendly Coca Cola can. The goal is reducing the cost of both initial manufacturing and recycling. “A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process.