We are not only seeing QR Codes on newspapers or brochures anymore, they are popping up everywhere. You can see QR Codes on souvenirs, cufflinks, business cards, or even cookies… Since they became so popular, companies have started to create great QR code campaigns. Here is 3 of them!
JCPenny; Who is your Santa?
JCPenny’s QR code gift tags allow gift givers record a personal voice message for the recipient. When their gift recipient scans the QR code on the gift, they can hear the personal voice message and also it allows you text back to gift givers, if you would like to say “Thank you!” It’s a great idea, I’m pretty sure many companies are going to use this campaign in future!
Sinap; Life-sized QR code
Tokyo company Sinap made this life-sized QR-code sandcastle to promote beach cleaning efforts. Most mobile phones were actually successfully in reading the code. Pretty cool stuff!
Nike Belgium; Easy way to “Like”
This QR code connect to Facebook “like” feature. It’s is a brilliant way to increase your followers on social media websites. Nike Belgium is using the codes in Belgium in a campaign to promote their shoes by getting people to “like” different crazy-shaped jogging routes.
Hi there. Like many good ideas it looks like it's first life will be a mostly frivilous one but imagine if we could use this tool for good instead of just making money or selling something else.
ReplyDeleteThere could be a code on cig packs that says "If you're a kid, then these things will blacken your teeth, make your breath stink and kill you!!
I think this is a great idea. I use it on my flyer to promote my blog and I would like to add it to my business card too.
ReplyDeleteMike, i agree with you, but also there is a lot of great social responsibility campaigns which are running by social media. I was planning to write about "good" campaigns soon, thanks for the comment, I will prioritise it!
ReplyDeleteJP, im glad you liked the post, thanks for the comment.
Thanks for sharing this. I've been considering of getting a QR code as well for my blog. Can you suggest a good site where I can get one?
ReplyDeleteAdeline, I am glad you liked the post. Thanks for the comment. For QR Code, you can take a look at www.stickerscan.com. Thank you!
ReplyDelete